Odace

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Universal Music France project artwork
Universal Music France

Five social brands, one music catalogue.

From Dalida to Dua Lipa, from Daniel Balavoine to Lewis OfMan: a music catalogue can reach several generations through the right stories.

For Universal Music France, we create five community-led media brands, each with its own editorial approach.

We define the audiences, create the accounts and bring them to life with original content about the artists. From developing formats to publishing them, the catalogue becomes something to discover and share.

media brands created
5
combined views
500M
combined followers
1.3M